Our Mission
To Revitalize Your Fitness Business
We are driven by a deep desire to give back to the fitness community. We believe that by helping these gyms succeed, we can make a meaningful impact on people's lives through fitness on a global scale.
Our Vision
To Re-Energize Struggling Gyms & Provide a Fresh Perspective to Thriving Ones

My Experience
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My name is DJ Paden, and my journey in the fitness industry began in 2003 when I was just 15 years old. I started by distributing flyers on cars in grocery store parking lots, cleaning restrooms and re-racking weights during peak hours to maintain a well-organized gym environment.
As my passion for the industry grew, I transitioned to the front desk and eventually found my niche in sales. With dedication and hard work, I quickly progressed to become an assistant manager, where I played a pivotal role in running the sales department. Seeking new challenges, I joined 24 Hour Fitness, starting as a sales representative and steadily climbing the ladder to become a general manager. Over the course of four years, I successfully managed five different facilities, and consistently increasing profits in each location.
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My journey continued with UFC GYM, where I began as a sales representative and once again worked my way up to the position of general manager. I had the privilege of overseeing multiple grand openings and eventually took on the role of regional manager, responsible for 12 locations. This experience allowed me to gain a comprehensive understanding of the industry and witness the diverse challenges faced within the fitness industry.
Today & Into The Future
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Today, I am driven by a deep desire to give back to the fitness community, particularly independent gyms. Our mission is to help fitness businesses increase their profit margins while making a positive impact on people's lives. Through our comprehensive range of services, including staffing, marketing, training and development, process optimization, culture enhancement, acquisition strategies, and customer retention techniques, we aim to empower gym owners and support their success.
I am excited to collaborate with you and help your gym thrive. Together we can bring new life to your business and create a positive fitness experience for your members.
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“WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE THEN IS NOT AN ACT BUT A HABIT.”
— Aristotle

My Experience
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My name is Conner Hynes and my journey in the fitness industry started about 3 years ago. I started with UFC Gym as a sales counselor and quickly made my way to assistant general manager within 9 months of starting. My time spent with UFC helped me to learn day-to-day business operations and implementation of many learned strategies and skills from years of college.
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Prior to UFC Gym, I went to Northern Arizona University where I got 2 BSBA degrees in business marketing and business management. While in college I worked on many side projects, ranging from event marketing & door-to-door sales to managing & building a following for my 9 piece passion project musical group.
These experiences have given me insight into multiple avenues of running a business; including sales, t & d, digital & guerrilla marketing, and the power of attitude.
Today & Into The Future
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I am deeply driven by empowering small and local businesses to succeed and support themselves. Part of the reason I have stayed in the fitness industry is the power to help and watch a person absolutely transform themselves. I knew I was hooked from the first person I ever enrolled at UFC Gym Huntington Beach.
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I look forward to working with you and watching your business succeed.
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